The culture of using incense is a long and far-reaching tradition in human history. From religious sacrifices to personal practice, from healing the body and mind to savoring life, aroma is not only a sensory enjoyment, but also a carrier of culture and spirituality.

In the West, the ancient Egyptians burned frankincense and myrrh to symbolize sacredness and purification. During the European Renaissance, the aristocracy was keen to use perfume, which not only served the function of masking the smell, but also represented a status symbol. With the passage of time, modern people have made fragrance a part of their lives through perfumes, scented candles, essential oils, etc.

In the East, the culture of incense can be traced back to the Shang and Zhou dynasties. The Chinese literati regarded incense burning as a way to cultivate one’s self and developed a unique art of smelling incense, such as incense. Japan, on the other hand, inherited this style and formed a delicate and elegant incense ceremony, through the tasting of incense to cultivate the mind.

Incense culture is not only about the choice of scent, but also contains emotions and memories, and scents can awaken deep memories and emotions. A particular scent may be reminiscent of a childhood home, a deceased loved one, or a special memory.

In modern society, aroma has become a part of the taste of life and the expression of individuality. From choosing a fragrance to creating your own space, each scent is an emotion for culture and an extension of personal memory.

In addition, aroma also has an impact on mental and psychological state. For example, lavender is for relaxation, citrus is pleasant, and agarwood and sandalwood are often used for meditation and spiritual practice. Through the use of incense, people can not only create a specific atmosphere, but also regulate their mood and improve their concentration.

Every drop of fragrance comes from the rich land and natural environment of Taiwan, integrating the breath and culture of the land into the fragrance, and you “encounter” the fragrance, and every olfactory experience can bring you a fresh and natural forest aroma.