Speak with a picture
A few days ago, I received an invitation to a course, and the goal is: to confidently say that the sensory feeling of fragrance essential oil is to be able to say a good fragrance. How to solve this problem? First, what is the word “good” that is said well?
It is to say the common “picture” of the other party’s heart, and then generate resonance through interaction, it will be applauded and applauded.
Isn’t this concept just waiting for the same time as the YouTuber? Internet celebrities are good at using good pictures and beautiful lighting, and sound to form a five-sense audio-visual picture; In addition to making the viewer feel the message clearly, it is easier to pay for the good picture.
Fragrance essential oil products are a representation of sensibility, and the vast majority of consumers’ feelings about fragrance essential oils are relaxation and stress relief, which cannot be quantitatively defined by numbers, how to complete the goal of this course?
I used the concept of a good picture of Internet celebrities combined with the 5W rule of marketing and then applied it in series to this course, let’s see how I can make the picture wonderful?
One is to have content, use the 5W rule to beautify the content of the corresponding target, and then link a dialogue with a picture
Who is WHO: Xiaomei, Xiaohan, grandma, grandpa, parents
When When: Morning, Afternoon, Childhood, Elementary School, Middle School, University
WHERE: Office, Home, Abroad, School
WHAT: Topics at the meeting, dinner last week
WHY: Why do you want to exercise, why do you want to go to France?
Example:
1. Xiao Han goes to walk and exercise after meals, which is helpful to the body.
2. The Dragon Boat Festival is to eat zongzi, so:
Xiaohan ate zongzi for dinner during the Dragon Boat Festival, and after a simple rest, he went to Da’an Forest Park for a walk to help digestion and exercise at the same time.
~ The difference between 1 and 2 above is that the content of 2 allows us to surface various pictures of Xiao Han, Dragon Boat Festival, zongzi, forest park, health, eyes, and benefits to us, so that the other party can interact with Xiao Han to continue the content of the dialogue between the two sides.
The second is the form of expression
Form refers to the tone of the speech should have yin and yang, not a single tone, and should appropriately use high and low tones to grasp the listener and enter the realm you want to convey. At this time, coupled with body language to convey imagery, the picture can be instantly sublimated into a 3D stereoscopic image as vivid and more rendering.
Returning to the initial course invitation, this course uses the 5W rule to design the syllabus, and in the specialty of fragrance essential oils, each essential oil function is given a picture text one by one. In the learning process, the way of interactive guidance and experience allows students to say the vocabulary to describe each fragrance essential oil, and the course is verified again – there is a picture to say a confident and good fragrance.
The content of the → must be clear and precise, and the simple colloquialism can highlight the theme. Try to give examples of well-known or well-known attractions in the location, and make good use of the 5W rule to greatly enhance the picture.
[Stealing the heart] → the tone of voice and moderate body language are basic; In addition, keep the space for dialogue and let the other party interact with your topic screen, which is to distract and steal your heart.
