【Taiwan Beauty Power】Remember the hometown with the scent of horses, and the olfactory story of “Xuan Rifen”.
The sense of smell always evokes the deepest images in memory. A faint fragrance may come from the courtyard of childhood, or it may be a small shop accidentally found during a certain trip. “Hsuan Ri Fen” hopes that through scent, everyone can write a unique memory of their own life.
Inspired by the journey
In 2018, the Taiwanese perfume brand “Hsuan Ri Fen” was born, and the brand focuses on “Travel Fragrance”, hoping that through the scent of different places, every moment of the journey can be recorded and preserved. The founder of the brand, Chen Xuanliang, loves to travel and is accustomed to writing a diary with fragrance, and whenever he goes to a place, he will try to use local plants and spices to record the smell of that land.
This concept also allows Chen Xuanliang to cooperate with major hotels to create exclusive welcome aromas for them, and also assist enterprises in developing their own fragrance products, and at the same time launch fragrance DIY courses, so that consumers can make their own scents and add more rituals to their lives.
The product line of “Hsuan Ri Fen” covers three product lines: fragrance series, body series, and hair series. The items include Taiwanese original incense, brand incense, diffuser bottles, scented candles, shampoo, conditioner, shower gel, body lotion, Ma Xuan soap, etc., making fragrance a part of life. Recently, a new work has also been launched, Shanhui Perfume, which is inspired by the natural landscape of Taiwan’s mountains and seas, bringing the greenery in the sense of smell.
