“Hsuan Ri Fen”

“Every day has a gorgeous and varied fragrance that commemorates every special day.”

Fragrance artist Chen Hsuan-Liang has been engaged in fragrance research for more than 20 years. In 2018, he founded the Taiwanese local brand “Hsuan Ri Fen” and developed the world’s first Ma Gao perfume, representing the taste of this land, using the traditional spice Ma Gao of the aboriginal tribes.

Based on the olfactory senses and contemporary aesthetics, the brand transforms fragrance into tangible art, blending modern design with traditional craftsmanship to give spaces a natural and cultural depth. Every detail shows the pursuit and respect for aesthetics, and the fragrance and craftsmanship are intertwined, so that the home life is full of infinite layers and rich feelings.

The intangible fragrance forms the shape of the air and our memory of the taste through the olfactory senses and the art of living. Hsuan Ri Fen’s fragrance art allows every detail to reflect respect for aesthetics, nature and culture, so that fragrance and craftsmanship go hand in hand, bringing a rich olfactory experience to home life.