Incense making. Perfumery. Aromatherapy Life Aromatherapy

Incense making. Perfumery. Aromatherapy Life Aromatherapy

Perfumer
Extract the fragrance of the original country
Blend Taiwanese perfumes

“French perfumery emphasizes elegance, romance and spiritual communication, and usually uses monomeric ingredients (chemical formulas that extract a single aroma component, such as geraniol with rose aroma, watermelon ketone with a cool marine scent, etc.), which requires chemical knowledge; American perfumery is like making a dessert at home, using natural ingredients and focusing on natural herbs or spices to make perfume fixatives.” Chen Xuanliang, the founder and perfumer of the Taiwanese perfume brand “Hsuan Ri Fen”, has been deeply involved in the beauty and perfume industry for 20 years, and tells the fragrance style.

When fashion perfumes meet tribal originals

Chen Xuanliang is good at combining French and American perfume techniques, creating perfume art, so that each bottle of perfume has its own story, he is especially good at capturing the taste of Taiwan, in 2020, he led the Bunun tribe to develop the world’s first tribal fragrance “MAQAV Ma Xue Perfume”, connecting fashion perfume and the original tribe, this Taiwanese perfume aesthetics with the DNA of local culture quickly detonated the topic.

Gentle and elegant, he carries with him seasonal special blends that are blended according to the solar terms and mood, as well as his masterpiece Ma Zhu perfume, “Every time I go to a restaurant, I conquer the space with the fresh fragrance of Ma Zhu perfume and Ma Gu soap.” He said. And if it’s an evening or night, a date or an anniversary, he recommends using Dazzling Sun, a low-key and gorgeous floral fragrance called “Faint”, he laughs: “The characteristic of this fragrance is that when you walk through the crowd, you can’t help but look back and look for the owner of the scent.”

Chen Xuanliang recalled that the experience of conveying Taiwan’s diversity and uniqueness to the world through perfume was the tribal cultivation case of the Sun Moon Lake Scenic Area Management Office of the Tourism Administration of the Ministry of Communications, which contributed to the birth of Ma Xuan Perfume. As a Taiwanese perfume brand, Xuanri insists that Taiwanese raw materials must be used in fragrance formulas, and then cooperates with the Bunun tribe in Xinyi Township, Nantou, and trains local fragrance instructors to promote the experience of Ma Sun perfume. When consumers buy Ma Gong products, the brand will also donate part of the surplus to the dinner of primary school students in tribal countries.

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“One of the bases of the perfume is the grain alcohol soaked in fresh green fruit to create a rich aroma of fresh lemon, lemongrass and ginger with multiple layers of aromas. The front, middle and back notes of Ma Xue perfume are exactly the memories of my visit to the original tribe in Taiwan and the origin of Ma Gao.”

The top notes of citrus and bergamot bring the joy of travel, the main body is incense and geranium, geraniol (with aromas of geranium and rose), speaking of the warm and smiling hospitality of the tribesmen, while the base notes are infused with coniferous plants to simulate the situation of walking in the forest of Taiwan at mid-altitude, and the spiritual guardian of vetiver is added to symbolize the people who protect the land.

Scented travel Memories of landscapes with scents

For example, the chef visited the production areas of the ingredients, and he and his team have been deeply involved in the tribe over the years and have also discovered another treasure, he said, “The fragrant glutinous rice in Ren’ai Township, Nantou, has a special jasmine aroma, and we have developed ‘Ren’ai Fragrance’ fragrance products with green and light floral notes as the base.”

In 21, Hsuan Ri Fen Atmosphere cooperated with the Sun Moon Lake Scenic Area Management Office to transform the images of Sun Moon Lake such as lakes, bicycle trails, fireworks, and black tea into fragrance memories of travel through taste, creating Taiwan’s first fragrance souvenir, which was well received.

As for the newly opened Sun Moon Lake Lili Wyndham Hot Spring Hotel, the aroma of space will also become one of the hallmarks of the hotel, Chen Xuanliang said: “The hotel has two entrances, and I create two different hospitality scents through the aroma. For example, at the entrance of the banquet hall, the thick smell of dry woody tobacco and leather in the woody notes creates a ‘quiet gentleman’s texture’.”

Incorporating Taiwanese scents and stories into the design of the space, Chen Xuanliang records his life with fragrance and continues to explore the infinite world of fragrance art.